Why FMCG Brands Are Switching to In-Mould Labels

In today’s fast-paced consumer goods market, first impressions matter more than ever. With store shelves crowded with similar products, packaging has become a crucial brand differentiator. That’s why many FMCG (Fast-Moving Consumer Goods) brands are turning to In-Mould Labeling (IML) — a packaging innovation that combines aesthetics, efficiency, and sustainability.

At Ajanta Packaging, we’re proud to lead the transition by offering high-quality, eco-friendly In-Mould Labels solutions backed by advanced waterless offset printing technology.

What Is In-Mould Labeling?

In-Mould Labeling is a process where a pre-printed label is inserted into a mold before the plastic container is formed. During molding, the label fuses with the product, resulting in a container with a high-quality, permanent label that’s part of the packaging itself.

Why FMCG Brands Prefer IML

1. Premium Shelf Appeal

IML allows for photo-quality visuals, vibrant colors, and a clean, seamless finish — perfect for catching the eye in competitive retail environments. Brands can reflect their identity with precision and consistency across product lines.

2. Durability & Longevity

IML labels are scratch-resistant, waterproof, and resist fading, making them ideal for products that require refrigeration, frequent handling, or outdoor storage.

3. Eco-Friendly Packaging

Since both the label and the container are made from the same plastic (usually polypropylene), recycling is simplified — helping FMCG brands meet their sustainability goals.

4. Tamper-Proof Solution

Because the label is embedded into the container wall, it’s impossible to remove or tamper with — a major plus for industries concerned with authenticity and safety.

5. Streamlined Production

IML combines labeling and molding into a single-step process, reducing the need for post-labeling, minimizing waste, and increasing production efficiency.

Common FMCG Applications

• Food Containers(ice cream, butter, yogurt)
• Personal Care(creams, gels, wipes)
• Household Products(cleaners, detergents)
• Paints and Chemicals
  

Ajanta Packaging: Your IML Partner

With state-of-the-art facilities in Sharjah and Thailand, Ajanta Packaging offers advanced IML solutions tailored to your product and market needs. Our waterless offset technology ensures:

• Sharper image quality
• Consistent color reproduction
• Lower environmental impact

We help brands stand out while staying sustainable and cost-effective.

As consumer expectations evolve and competition intensifies, packaging must do more than contain — it must communicate, protect, and sell. That’s why top FMCG brands are making the switch to IML.

Ready to upgrade your packaging? Let Ajanta Packaging help you lead the change.